Thursday, February 23, 2012
Much Ado About Homework
The four media technologies I will be going over are social networking, podcasts, websites and ezines.
Social networking has blown up ever since MySpace first opened up it’s servers for use by the public in creating a page that people could design and manage on their own. The idea behind social networking is that the internet can be used to keep people connected, either creating bonds between familial groups or people who have some sort of common interest. Each person has the ability to befriend or connect with the friends of the original or mutual connection. This can create a large network of people who all communicate and share things like interests and opinions. Businesses were slower to jump into social networking, but soon saw the advantage and the potential reach for marketing using this free service.
Podcasts are digital files of programs, seminars or meetings that are downloaded and generally listened to on a media player, such as the iPod. Podcasts were named as a combimation of iPod, which was the popular media player to use at the time and the word broadcast. Usually a podcast is a series of something, be that sermons, classes or seminars. Generally, podcasts can be set up to be automatically downloaded and your media player would alert you to a new file once it arrived.
Websites are a dime a dozen now. Just about anyone can set up a website, be that to promote businesses, products or share one’s arts and talents. Most businesses have their own website now, with many of them integrating ways to interact further with their customers. One such example is AT&T Mobility’s website, in where customers can register their account online and log in to manage their services. Most companies also have feedback forums or forms on their website so that customers can contact the company directly.
Ezines are similar to online magazines in that they are much the same format and also close to the style of blogs, but they are usually distributed through email. Generally these are smaller newsletters and can sometimes be referred to as digital magazines. Most ezines are available free of charge, but they can also be set up on a subscription basis. Close to the way social networking provides a low cost method of marketing, ezines do the same, but to a more targeted audience.
References:
Betts, Mitch. (August 19, 2002). The Story So Far: History of Web sites. Retrieved on February 15, 2012 from http://www.computerworld.com/s/article/73525/The_Story_So_Far
Nelms, Dan. (June 16, 2011). Social Networking Growth Stats and Patterns. Retrieved on February 15, 2012 from http://socialmediatoday.com/amzini/306252/social-networking-growth-stats-and-patterns
www.e-zinez.com
www.myspace.com
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